Cher’s pro-age lifestyle began about 6 months before she turned 65, when she decided to fully embrace her natural silver hair. 

Then she discovered BOOM!—and the rest is history. 

For Cher, “Pro-aging means not only to age gracefully but to age gratefully—since every single day is a gift.”

Today, this Boom Ambassador shares her thoughts on what it means to be pro-age.

What do you think of Cher’s definition of pro-age? How does it compare to your definition? We invite you to share your thoughts in the comments below.