Boom Message: Every Age is Beautiful

“Every age is beautiful." That’s what the Boom message is all about.

But exactly what does this message mean? And how does this message impact women?

Today, eight women of the Pro-Age Revolution have that answer.

Video Transcript:

Ricarda: The Boom message is going to transcend and touch a lot of women to be able to embrace the age that they're in, because it sends the opposite message as what we're used to hearing.

Joanna: The Boom and the pro-age thing is a celebration of women and affirming our beauty even no matter what age we are.

Jeni: And I love that message, like why not? Why not have fun and do what you love to do?

Hillary: It is truly one of the most positive and encouraging campaigns out there. It is so supportive of women being unique within themselves.

Polly: I think it's great that a product for women who are over 45 is about making them beautiful instead of about curing some ailment.

Ruth: Women need to feel comfortable in who they are and where they are at whatever point they are in their lives.

Sharon:  It's healthier just to really enjoy who we are or how we look and what we do. Why shouldn't we know? You know, we're beautiful.

Yaa: That's what the message is. Love yourself.