For me, the PRO-AGING journey means being real, being confident, embracing an active lifestyle, and looking at beauty in a new way.

For a time, I was trapped in the anti-aging cycle of trying to stay eternally young.  I tried to fight aging and it was exhausting.  I was always searching for some miracle fix for my face and dying my hair every couple of months to a light blonde.  I had forgotten what color my natural hair was.  

There came a point that I knew anti-aging was not for me.  I loved my life and I was enjoying each day.  I was, and am, living life to the fullest.  I wanted to celebrate that.  I knew I wanted to get rid of the "made up" look and I wanted a healthier lifestyle.  I wanted what I put in my body to be good for me.  That is when I realized that I also needed healthier, all natural products ON my skin.  I also wanted to stop putting harsh chemicals on my hair.  I did my research and found BOOM!  I discovered a video by Cindy Joseph, the founder of Boom! by Cindy Joseph and listened to her message about PRO-AGING.   I could tell Cindy was authentic and really cared about creating quality, all natural, products.  I finally had a name to what I was searching for...PRO-AGING.

I ordered my first products shortly after that and I fell in love with these products and ordered more.  I feel the all natural BOOM! skin care for my face and body reveals my natural beauty.  I feel like I took off a mask and am embracing being uniquely me.  

Letting my hair go natural was hard, I hadn't seen my natural color in over 35 years.  I kept a bleached blonde look for so long.  About 10 months ago, when I began to grow my hair longer and natural, I was surprised to find my hair was not yet gray.  It was a few shades darker than the fake blonde I had for so long.  Now my natural hair has grown out in shades of light, dark and golden blonde all mixed together.  It has depth and a natural highlighting.  I can't remember why I ever covered it up.  It is the real me and I like it!!!  My natural hair is healthier and looks better with my skin tone.  I feel my hair completes my authentic look. 

This journey with BOOM! products has been, and continues to be, amazing.  My skin is glowing and has a new radiance that I love.  I am so glad I've gotten to know BOOM! creator, Cindy Joseph, through her videos.  While I will never get to meet Cindy, I feel I am part of her legacy in PRO-AGING and I can walk in her footsteps in my own PRO-AGING journey.  

From these experiences with BOOM!, I look at aging in a different way.  Age is just a number and certainly does not define me.  I am teaching my daughter and my two granddaughters about PRO-AGING.  I encourage them to embrace and enjoy life at every age. 

Cindy Joseph successfully created a company with skin care that is healthy and gives a life-changing message about PRO-AGING.  I, and so many other women, will benefit from this message and from the BOOM! all-natural products.

—Sandra Berg