53-year-old Alexandra Taylor lives in Athens, GA.

She began using Boom products just over a year ago. 

“I really found products that do what they say,” she says. “You feel amazing in your skin… You feel really, really good using them.”

Though she loves Boom products, what inspires Alexandra most is our pro-age message. 

Unlike other beauty brands that focus on concealing signs of aging, BOOM! encourages women to let their natural beauty shine through. 

Alexandra says, “BOOM! is just saying, here’s some really awesome products that support your skin and give you a little color. And oh, by the way, your natural beauty is gonna shine through. There’s nothing to cover because you don’t need to hide anything. You just need to celebrate your beauty. And that is huge.”

She also envisions a world where women learn this pro-age message younger. She adds, “Imagine if we could get that message to all women, not just 40, 50, 60, 70, 80.” 

For Alexandra, the Pro-age Revolution means embracing natural beauty at every age. 

She says, “To offer that to someone who is maybe in their teens or early 20s and break them out of that fear-based cycle where they don’t have to hide, they don’t have to cover, they are beautiful the way they are.”

“I can’t help but hope that all women will embrace a pro-aging attitude and realize that every age is beautiful,” Alexandra says. “Every age is unique and we are just wonderful the way we are.”

We love Alexandra’s pro-age vision.

What do you think? How would women under 50 benefit from adopting a pro-age mindset?