New products Join Сlub
New products Join Сlub

Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

How to Transition to a Beautiful, Empowering Silver Look, Including Silver-Hair Makeup

Are you thinking about growing out your silver hair?

Embracing silver hair helps many women feel more confident and free. It’s also a big money and time saver, as well as a hot trend.

Here at BOOM!, we know women around the world who have navigated their own silver-hair journeys (starting with our founder, Cindy Joseph, who became a silver-haired model at age 49).

For many of these women, this journey is much more than a lifestyle choice. Going silver is an empowering acknowledgment of self-love and beauty at every age.

Whether you’re already mapping out your adventure to silver hair, you’re still on the fence or simply “silver curious,” we hope these three methods will provide some guidance and support on your journey.

  • 1. Go Cold Turkey

    Do you prefer to keep things uncomplicated? If so, this first method is for you.

    Simply stop dyeing your hair! As your silver grows in, continue getting haircuts at regular intervals until your last dyed locks are gone.

    Pros and Cons

    The benefits of this straightforward method are the time and money you’ll save. Once you stop dyeing your hair, you’ll free up hours and potentially hundreds of dollars once spent at the salon.

    Who wouldn’t love that?

    If your dyed hair color is very different from your incoming silver, you’ll likely see a demarcation line as your natural hair grows in. If you have lighter dyed hair, the line may appear less stark (but not always, and maybe not to you).

    Until your dyed color is completely grown out and gone—which could take months or years depending on the length of your hair—you won’t really know how your silver hair will look.

    Before going cold turkey, consider whether you’re likely to get discouraged midway through. If so, you might prefer another method.

    On the other hand, if you have the patience and don’t mind the line, this path is as simple as the silver-hair journey gets.

  • 2. Silver shortcut

    Want to cut the journey short? Maybe you’re ready for a more dramatic look, you’re feeling impatient or you don’t like lingering transitions.

    If so, our second method is a short adventure from dyed to silver by way of an eye-catching haircut.

    When starting down this path, allow your silver roots to grow out a few inches. Then visit a stylist you trust for a low-maintenance, flirty pixie or buzz cut.

    This technique provides immediate results and highlights your bold, silver-haired beauty for all the world to see.

    Pros and Cons

    If you don’t want to spend money or time blending out your silver strands and you’re eager for the silver-hair destination sooner than later, this path is for you.

    Whether or not you’ve done it before, cutting your hair very short may feel a bit scary. After all, growing out a pixie or buzz cut to your desired length could take a long time.

    On the other hand, you may discover you love the ease of short hair, especially if you’re a swimmer or work out often. It also makes a bold, confident statement.

    Either way, this method is perfect for women who are ready for something entirely new, wear very short hair already or aren’t intimidated by big changes.

  • 3. Blend it down

    Want to keep your length but don’t want to put up with a demarcation line? A talented color artist can blend your emerging silver into the rest of your hair.

    The right hairstylist will use highlights, lowlights, silver dye or other strategies to blend your silver and dyed hair together.

    In the space of a few hours, you could go from silver roots to a fabulous hybrid silver-hair look.

    Pros and Cons

    Those who are more nervous about going silver, want a more gradual transition or keep their length while avoiding the sometimes-obvious demarcation line may choose this popular path.

    The professional component means this method may be more expensive (and time-consuming) than the others. You’ll likely need several salon treatments over a year or more to maintain the blended balance between silver and dyed hair.

    Even so, a subtle, gradual transition allows ample time to acclimate along your journey. You’ll also have the chance to see how you feel about going silver right away since your growing silver will be blended in and down with the rest of your hair.

    Love it? Great, keep going! Don’t love it? No problem—it’s easy to go back to what you had before or try a different path entirely.

    With one of these fabulous paths, every woman can gracefully embrace her silver-hair journey at every age.

    Bonus: New makeup for your silver look

    Our silver-haired founder, Cindy Joseph, designed a line of cosmetics and skincare to reveal your beauty at 50, 60, 70, 80 and every other beautiful age.

    Instead of creating another “anti-age” line, Cindy called her makeup “pro-age” because it celebrates who you are right now in your life. (Today, hundreds of thousands of women worldwide love her pro-age line known as “BOOM! By Cindy Joseph.”)

    As you’re transitioning to silver hair, experimenting with a fun, new approach to makeup like this can be even more empowering.

    At BOOM! by Cindy Joseph, we designed a few cosmetics specifically with silver-haired women in mind. That includes our mascara made for your 50s+, BOOM BRIGHT™.

    Made with clean, hypoallergenic ingredients, Boom Bright lengthens, separates, defines and moisturizes the shorter, finer lashes that you may see after 50. With its soft black color, this gentle, buildable mascara matches silver hair beautifully.

    Our original pro-age makeup, BOOMSTICK TRIO®, also looks spectacular with silver hair. With these three Boomsticks, you can create a natural makeup look to highlight your new silver in five minutes flat.

    Interested? Check out our entire line of silver-hair-friendly cosmetics and skincare.

SEE OUR BOOM LINE

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

{"id":4510390878321,"title":"Boom Bright™","handle":"boom-bright","description":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2020-06-12T15:04:18-04:00","created_at":"2020-06-09T21:28:21-04:00","vendor":"BOOM! by Cindy Joseph","type":"Cosmetics","tags":["loop-mascara","OCU-BBRIGHT10"],"price":2700,"price_min":2700,"price_max":2700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31800032395377,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"BBRIGHT14-B","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Boom Bright™","public_title":null,"options":["Default Title"],"price":2700,"weight":20,"compare_at_price":null,"inventory_quantity":23579,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","options":["Title"],"media":[{"alt":"BOOM! Bright Mascara","id":20164489019505,"position":1,"preview_image":{"aspect_ratio":1.075,"height":930,"width":1000,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649"},"aspect_ratio":1.075,"height":930,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","width":1000},{"alt":null,"id":24450322432113,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322497649,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322530417,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322563185,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322595953,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322628721,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322661489,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322694257,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e"}

BOOM! Bright Mascara

Boom Bright™

is our gentle, buildable mascara made for your 50s+. It comes in a soft black that looks spectacular with silver hair. You can add as many coats of this buildable mascara as you like—without clumping, flaking or running.

Shop now
Boomstick Trio®

Boomstick Trio®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these Boomsticks give you the perfect natural look to match your new silver hair.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

{"id":307584141,"title":"Boomstick Trio®","handle":"boomstick-trio","description":"\u003ch2 class=\"bbc-boom-product__testimonial\"\u003e“Not exaggerating when I say these are the absolute best products I have ever used.”\u003cbr\u003e \u003cspan class=\"bbc-boom-product__testimonial__auther\"\u003e —Joeinne A., Boomstick Trio Customer\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3 class=\"bbc-boom-product__subtitle\"\u003eMost popular: All three Boomsticks, one price.\u003c\/h3\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eThe Boomstick Trio is everything BOOM! stands for. It’s simple, safe cosmetics and skin care that allow your natural beauty to shine through. It’s also many, many beauty products in three easy-to-use, convenient Boomsticks. (\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSizing: 7 grams for all three Boomsticks.\u003c\/span\u003e)\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2014-05-08T15:28:00-04:00","created_at":"2014-05-08T15:29:58-04:00","vendor":"BOOM! by Cindy Joseph","type":"BOOM! Sticks","tags":["collections-hide-variant-swatches","OCU-TRIO","trio-main"],"price":7900,"price_min":7900,"price_max":7900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45696091218,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"BSTICK-TRIO","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Boomstick Trio®","public_title":null,"options":["Default Title"],"price":7900,"weight":82,"compare_at_price":null,"inventory_quantity":7176,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":7110}],"price":7110,"compare_at_price":7900,"per_delivery_price":7110,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":7110}],"price":7110,"compare_at_price":7900,"per_delivery_price":7110,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":7110}],"price":7110,"compare_at_price":7900,"per_delivery_price":7110,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01_Cap.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_02.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_03.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_04.jpg?v=1724101203","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_05.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_06.jpg?v=1724101203","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_07.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_08.jpg?v=1724101202","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01.jpg?v=1724101202"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01_Cap.jpg?v=1724101202","options":["Title"],"media":[{"alt":null,"id":24450379317361,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01_Cap.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01_Cap.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379284593,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_02.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_02.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379251825,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_03.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_03.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379219057,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_04.jpg?v=1724101203"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_04.jpg?v=1724101203","width":1500},{"alt":null,"id":24450379186289,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_05.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_05.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379153521,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_06.jpg?v=1724101203"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_06.jpg?v=1724101203","width":1500},{"alt":null,"id":24450379120753,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_07.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_07.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379087985,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_08.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_08.jpg?v=1724101202","width":1500},{"alt":null,"id":24450379350129,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01.jpg?v=1724101202"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Trio_Carousel_01.jpg?v=1724101202","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003ch2 class=\"bbc-boom-product__testimonial\"\u003e“Not exaggerating when I say these are the absolute best products I have ever used.”\u003cbr\u003e \u003cspan class=\"bbc-boom-product__testimonial__auther\"\u003e —Joeinne A., Boomstick Trio Customer\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3 class=\"bbc-boom-product__subtitle\"\u003eMost popular: All three Boomsticks, one price.\u003c\/h3\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eThe Boomstick Trio is everything BOOM! stands for. It’s simple, safe cosmetics and skin care that allow your natural beauty to shine through. It’s also many, many beauty products in three easy-to-use, convenient Boomsticks. (\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSizing: 7 grams for all three Boomsticks.\u003c\/span\u003e)\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

is our gentle, buildable mascara made for your 50s+. It comes in a soft black that looks spectacular with silver hair. You can add as many coats of this buildable mascara as you like—without clumping, flaking or running.

Shop now
Boomstick Color®

Boomstick Color®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these Boomsticks give you the perfect natural look to match your new silver hair.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

View Product
Watch Demo Video
Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

View Product
Watch Demo Video

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club

Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.