Embrace Your Age, Embrace Your Beauty.

SHOWCASE YOUR SPARKLING EYES—NOT YOUR MAKEUP.

• Our eyes are our most intriguing feature.

• They communicate joy, mirth, love and contentment much more deeply than words can convey, and are the lenses through which we view the world.

• Since our eyes have this importance and significance, it’s natural to want to draw attention to them. But if you’re highlighting your eyes the way you’ve always done—with the makeup you used in your 20s and 30s, for example—it might be time to update your routine.

• So we’ve gathered five pro-age tips on how to define and highlight the eyes—especially for your 50s and beyond. Read on below.

• Tip #1 - Moisturize around your eyes.

  The first and most important step in any makeup (or skincare) routine is to moisturize.

  Applying a moisturizer around your eyes will help protect your skin. Moisture also makes it easier to apply and blend your makeup.

  We suggest BOOM GOLD™ for this purpose. This luxurious facial oil is made with organic oils to nourish and hydrate this delicate area.

  Boom Gold is lightweight and dries quickly, so you only need to wait a minute or two before continuing with your routine.

• Tip #2 - Don’t conceal. Reveal.

  If you watch YouTube makeup videos, you’ll see many young women applying a heavy layer of concealer under the eyes.

  That might work for a 20-year-old. But for women in their 50s, 60s, 70s and beyond, applying concealer is neither necessary nor advisable.

  Concealer adds and accentuates texture—something most of us have plenty of by the time we reach our 50s.

  Try skipping foundation and moisturizing instead to show off your natural skin. (Try a moisturizer like BOOMSILK^® or BOOM COTTON^® to achieve a glowing, natural look.)

  If you can’t quite skip the foundation, we suggest using a creamy, luxurious formula that doesn’t add much texture to your skin. Find one that matches your skin tone exactly and use a light hand to apply it.

• Tip #3 - Leave powder eyeshadow in the dust.

  In your 20s and 30s, it might have been fun to wear elaborate eye makeup—contouring, getting creative with color or applying a smokey eye.

  But as we age, layers of powder eyeshadow can settle into the crease and deepen it.

  Our faces already have texture and character. We don’t need to add more.

  So instead, use cream-based color—and keep it simple.

  BOOMSTICK GLIMMER^® is a cream-based eyeshadow. This Boomstick blends to match your skin tone, so it’s always the right shade, and this creamy formulas won't accentuate any fine lines, wrinkles or natural texture on your skin.

  Boomstick Glimmer creates a beautiful, creamy glow that’s fantastic for nights out, parties or holidays. Try applying it to the inside corner of your eye and along the brow bone to illuminate your eyes.

  Use your fingers (or a brush if you prefer) to dab a light layer of Boomstick Glimmer to the area you’d like to highlight. (Boomstick Glimmer is available in our BOOMSTICK TRIO^®.)

• Tip #4 - Add shape and definition to your brows.

  As we age, brows often lighten and thin... There’s nothing wrong with that! If you’d like to add a touch of definition, you can do so easily with a brow cosmetic like BOOM BROW™.

  Designed for after 50, Boom Brow gives you natural-looking brows each time you apply it. This lightweight shaping mousse adds subtle volume, shape, definition and color to your existing brows. It also comfortably holds your brows in place all day.

  To complete your natural brow look, Boom Brow comes in two versatile colors to easily match your existing brow color—either taupe or medium brown. We suggest medium brown for darker brows including black and deep brown and taupe for lighter brows including blonde, light brown or red and silver.

  To apply it, use the ergonomic wand to quickly comb Boom Brow through your existing brows at an upward and outward angle. Let it dry. Then you can apply extra coats of the buildable Boom Brow if you wish, until you see the brow look you love.

• Tip #5 - Apply the right mascara last.

  Last of all, apply mascara to give your eyes a little definition.

  We suggest using water-based mascara that won’t clump or dry out your lashes the way oil-based mascaras can.

  Try a mascara that is not waterproof. Waterproof formulas tend to contain harsh ingredients that can irritate the delicate skin around your eyes. They’re also harder to remove, leading to harsh scrubbing that can cause your eyelashes to break.

  We suggest trying a mascara that’s made for sensitive eyes like BOOM BRIGHT™.

  Boom Bright is designed to meet the changing needs of your lashes. Hydrating, nourishing, with an easy-to-use wand, Boom Bright comes in a soft black color that matches every woman’s skin tone. Our water-based, hypoallergenic mascara lasts all day, yet is still easy to remove.

  Since BOOM! began, hundreds of thousands of women have turned to our pro-age products to highlight their natural beauty.

  Click below to learn more about Boom Bright, Boom Brow and all of our pro-age makeup and skincare. Or read on for details about BOOM! and the Pro-age Revolution.