Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

Why Walking May Be the Perfect Exercise for Your Mind and Body As You Age

You know exercise is good for you. But did you know you don’t have to end your exercise session dripping with sweat to see benefits?

A simple daily walk can have a big positive effect on many aspects of your health.

Walking is great for everything from building bone density to improving sleep quality. Even better, it’s movement many people can do every day.

For everyone who can, here are 11 reasons to get outside and walk today. Plus, we have a couple tips to keep your skin cool, moisturized and protected while you walk.

  • 1. It improves your balance.

    As we age, our risk of falling and getting injured increases.

    Regular walking helps strengthen the muscles necessary to prevent falls and subsequent injury. In one study, walking was even better than balance training at preventing falls.

    (If you’re already at high risk of falling, be sure to check with your doctor first.)

  • 2. It boosts brain power.

    Your brain is a large organ that requires a lot of blood flow to perform its best.

    Regular exercise, including brisk walking, can help boost blood flow to the brain. That can help with a host of brain-related functions, including memory, concentration, focus and creativity.

  • 3. It helps you sleep.

    The connection between moving more and sleeping better is well established. Studies show that getting more steps every day improves both the duration and quality of your sleep—which means you’ll sleep longer and more restfully.

  • 4. It’s good for your bones.

    Osteoporosis, a disease in which bone production doesn’t keep up with normal bone destruction, affects nearly 20% of women by age 50. By age 80, 70% of women are affected.

    Resistance and weight-bearing exercise, including walking, can help increase bone density and prevent osteoporosis.

  • 5. It costs nothing.

    Unlike a lot of other forms of exercise, walking costs nothing and requires no skill or special equipment other than a pair of shoes.

    You can walk in your neighborhood, around your home or yard, at a mall, school track or other public space.

  • 6. It improves mood.

    Walking (and other exercise) boosts mood through increased blood flow and the release of “feel-good” hormones, including endorphins, dopamine and serotonin.

    Together, these hormones help regulate your mood. Regular exercise may even help lessen depression and anxiety.

  • 7. It’s a great social activity.

    Meeting with friends for a walk around the neighborhood is the social equivalent of consuming a superfood!

    Going on a walk (or an “awe walk”) with someone else boosts all the benefits you get from both exercise and social interactions. You may also find more time to hang out with friends when you multitask.

  • 8. It’s good for your cardiovascular system.

    Walking gets your blood flowing in gentle ways that are great for your entire cardiovascular system.

    Cardio exercise, including walking, strengthens both the heart and lungs. Brisk walking (3 MPH or faster) can even lower your risk of stroke by up to 37%.

  • 9. It improves digestion.

    Studies show that a comfortable 10-minute walk after eating improves digestion and reduces constipation, gas and bloating.

  • 10. It boosts your immune system.

    Walking doesn’t just get your blood flowing, it gets everything moving better, including your white blood cells—the cells responsible for fighting off infection.

    Walking also strengthens antibodies and reduces inflammation throughout your whole body.

  • 11. It’s good for your joints.

    Perhaps counterintuitively, low-impact exercise, like walking, helps lubricate your joints by increasing blood flow to cartilage and the flow of synovial fluid—the fluid that cushions your joints.

    That can reduce pain, inflammation and stiffness, and increase your range of motion.

Bonus tip #1: Before you walk, we suggest…

Yes, walking can lead to positive changes for your mind and body.

But if you’re walking outside, simply being out in the elements can have some less-than-positive effects on your skin. For this reason, we suggest taking steps to protect your skin before and during long walks—especially if you’re out in the sun.

Before you head outdoors, we suggest moisturizing with an all-natural moisturizer, like our Boomsilk®.

Boomsilk’s certified organic ingredients include honey and olive oil to quickly moisturize your dry areas. This silky cream also contains beeswax, which acts as a natural occlusive to hold in your skin’s moisture and provide a barrier from the elements.

To apply it, simply smooth full-body Boomsilk over your face and other exposed skin before you slip on your walking shoes.

Bonus Tip #2: Apply a physical sunscreen.

Add a strong sunscreen (with SPF 30+ or higher) on top of your moisturizer to protect your beautiful skin from the sun.  

We suggest a physical sunscreen like Boom Sun™. This SPF 30+ sunscreen provides broad-spectrum protection to guard against the damage of both UVA and UVB light. But it’s still gentle enough for sensitive skin.  

This featherlight, silky-smooth sunscreen also glides on smoothly in seconds—without leaving oil, grease or a white cast behind.  

We suggest reapplying every two hours while you’re out in the sun. Then your skin will stay protected and comfortable so you can enjoy every moment of your beautiful walk.  

At BOOM! By Cindy Joseph, we have an entire skincare line to moisturize, cleanse and protect your skin in your 50s, 60s, 70s and 80s+. That includes both Boomsilk and Boom Sun. Click below to check out our line.  

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.


Boom Sun™

is our SPF 30+ physical sunscreen. Gentle enough for sensitive skin, Boom Sun provides worry-free protection from the sun 365 days a year. We suggest applying this sunscreen on top of your moisturizer every two hours while walking.

Shop now


is our #1 best-selling moisturizer. Made with certified organic ingredients, Boomsilk quickly moisturizes, nourishes and protects your entire face and body. You can easily smooth this silky cream over exposed areas before, during and after walking.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.


Boom Sun™

is our SPF 30+ physical sunscreen. Gentle enough for sensitive skin, Boom Sun provides worry-free protection from the sun 365 days a year. We suggest applying this sunscreen on top of your moisturizer every two hours while walking.

Shop now


is our #1 best-selling moisturizer. Made with certified organic ingredients, Boomsilk quickly moisturizes, nourishes and protects your entire face and body. You can easily smooth this silky cream over exposed areas before, during and after walking.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club