Embrace Your Age, Embrace Your Beauty.

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Let’s create a luxurious Boom routine that’s unique to your beauty.

  • Let us set the scene for you.

    You just ordered a Boom Bag™ (Plus). You’re excited. Maybe you’re new to BOOM! and want to try a little bit of everything. Maybe you’ve been a Boom fan for years—and now you’re ready to try it all.

    Whatever the reason, you’re counting the days until your Boom Bag arrives.

    Now it’s here. You open the package. You pull out the organic cotton makeup bag filled to the brim with your new Boom.

    You look inside your makeup bag and see…

    • Three Boomsticks: Color, Glimmer and Glo

    • Two moisturizers: Boomsilk and Boom Cotton

    • Two cleansers: Boom Clean and Boom Scrub

    • One serum: Boom Nectar

    • One facial oil: Boom Gold

    Here comes the fun part… experimenting with everything in your Boom Bag. But where do you start? We have a few practical tips to help...

  • 1. Start by Washing and Exfoliating.

    When you experiment with any new makeup or skin care routine, it’s ideal to start with a fresh, clean face.

    For that reason, we suggest washing with Boom Clean first. Boom Clean is a gentle facial cleanser designed to remove makeup, dirt and impurities from your skin.

    Just squeeze a bit into your hand, massage it over your entire face, then rinse with water. Simple.

    Next, we suggest giving your pores a little extra attention. For that, you’ll switch to Boom Scrub.

    This gentle scrub mask deeply cleans your pores while it exfoliates your skin.

    To use Boom Scrub, apply it as a quick mask, wait five minutes, then rinse. That’s it. You’ll see clean, tighter-looking pores and fresh, exfoliated skin.

  • 2. Gold vs. Nectar: How to Use Both

    Washed and exfoliated? Great. Time to moisturize.

    If you ordered a Boom Bag (Plus), you have two of our most advanced moisturizers—Boom Gold and Boom Nectar.

    Boom Gold is a lightweight facial oil while Boom Nectar is a thicker, robust serum. Both are designed to hydrate, nourish and revitalize your delicate skin.

    These two are fantastic separately, but they’re even more powerful when used together.

    Infused with vitamins, minerals, fatty acids and other nutrients your skin loves, together they deliver an even more concentrated dose of nutrition right where your skin needs it most.

    To use both, first massage a drop or two of Boom Gold into delicate or dry skin around your eyes, T-zone, cheeks and neck. Give it a minute to dry, then massage one to three drops of Boom Nectar into the same spots. See how it impacts your skin.

  • 3. Choose the Moisturizer You Love.

    We suggest following up Boom Gold and Boom Nectar with a full-body moisturizer like Boomsilk or Boom Cotton.

    We say “or” because it’s up to you. Both Boomsilk and Boom Cotton moisturize your skin from head to toe.

    So really, it’s a personal preference. Every woman’s skin is different, so we suggest experimenting to find the combination you love. To help with this decision, here are the main differences between them:

    1. Finish: Boomsilk is designed to give your skin a luxurious, silky finish, while Boom Cotton has more of a matte finish.

    2. Ingredients: Boomsilk has five all-natural ingredients, including honey and extra virgin olive oil. Boom Cotton’s ingredients are all organic and include organic shea butter and organic jojoba oil.

    You can also use both if you choose. Some women like using Boom Cotton during the day and Boomsilk at night. Others say they love Boomsilk from the neck down and Boom Cotton for their face. Other women fall in love with one moisturizer and use it for their entire body.

    It’s your call. Boom Bag (Plus) comes with both so you can experiment.

    Whichever you choose, we suggest moisturizing your entire face so you can apply makeup next. (You may want to moisturize the rest of your skin too, while you’re at it.)

  • 4. Skip to Boomsticks Color and Glimmer.

    Next, come Boomsticks.

    Usually, we recommend starting with Boomstick Glo. But you already moisturized, so we suggest you drop that Boomstick Glo into your purse instead. Carry it with you for quick moisture touch-ups anywhere.

    Move on to Boomstick Color and Boomstick Glimmer.

    Boomstick Color is a universal color that works on every woman. We call it the “color of happiness” because it mimics that look of joy you get when you’re laughing, working out or just loving life.

    To get that look, dab Boomstick Color onto your upper cheekbones, the sides of your neck and clavicles. Blend with your fingers until you see the subtle glow you want.

    For a hint of sparkle, add Boomstick Glimmer next. This shimmering Boomstick gives your skin a natural-looking radiance. We suggest using Boomstick Glimmer on your eyelids and the sides of your eyes.

    Want more sparkle? Dab Boomstick Glimmer on your shoulders, clavicles, cheekbones—or anywhere else.

    Lips are last. We suggest first applying Boomstick Color as a lipstick. Then add a little Boomstick Glimmer to your top or bottom lip.

  • 5. Honor yourself. Do what you love.

    These are just ideas of how you might use a few Boom favorites together.

    But really… it’s up to you.

    So we suggest you experiment. Figure out what works for your skin and which routine you enjoy the most. Above all, do what you love. Do what honors you.

    Here at BOOM!, we believe that each woman has a unique beauty all her own… especially after 50. We encourage women all over the world to reveal—not conceal—that beauty at every age.

    Over the last 10 years, Boom customers have fallen in love with our pro-age cosmetics and skin care that reveal their true beauty.

    Visit our store to see our demo videos, read reviews and learn more about these Boom favorites. You can also read on below to find out more about BOOM! and the Pro-age Revolution.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

Experiment, have fun and build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
Boomstick Color®

Boomstick Color®

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

Experiment, have fun and build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
Boomstick Color®

Boomstick Color®

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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