Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club


  • 1. Recognize Perfectionists = Robots

    So many women expect perfection from themselves as they go through their lives.

    Most of us, consciously or not, hold ourselves to a standard of perfection, and assume the world does too.

    Every day, this idea of perfectionism is reinforced for us in advertising and media. (Think about how many times you see the word “perfect” in commercials, especially ads aimed at women. Consider how tabloids pounce on celebrity “imperfections,” or how public figures are criticized for the smallest human mistakes.)

    But human beings are fallible, changeable, and gorgeously diverse. Our beauty lies in our differences, our variability and our ability to learn from mistakes and grow.

    If we were “perfect,” we’d be robots—and that would be boring!

    I find it a whole lot juicier and more fulfilling to be a part of nature. In nature, “imperfections” create evolution, and make organisms stronger, more vital, and more sustainable.

    Since we’ve bought into these messages that we’re supposed to be perfect at everything—from the way we look to our performance at work, to how we fulfill the roles of mom, daughter, partner or wife—we waste energy being hard on ourselves when we fail to live up to this impossible standard.

    Think about how great it could be to free up all that energy, and spend it on creativity, appreciating yourself and others, and enjoying life.

    It’s very possible! It involves accepting that “imperfections” are part of what makes life—and you!—most beautiful. Here’s how to do that:

  • 2. Be Prepared for a Little Discomfort

    As a perfectionist, easing up on yourself can feel a little scary at first.

    If you wear a full face of makeup every day, then taking it off to reveal the unique beauty underneath—including so-called “flaws” like lines and wrinkles—can feel intimidating.

    If you spend every workday making sure your supervisors know you’re executing impeccably and finishing every project on time, it can be downright terrifying to let folks know you need wiggle room on a deadline.

    If you’re used to expecting perfection from yourself as a mom, a friend, a partner or a wife, allowing yourself to make mistakes, apologize, and learn from them can feel super vulnerable.

    Being okay with our mistakes and imperfections is what allows us to grow.

    And that initial discomfort in facing imperfection is a small price to pay for a life spent evolving, learning and expanding.

    (Plus, that initial discomfort passes—pretty quickly!)

  • 3. Practice Giving Yourself Permission

    It’s unrealistic to expect yourself to suddenly be 100% comfortable with all the things we’ve been told all our lives are “flaws.”

    In fact, expecting yourself to instantly embrace your flaws is a different kind of perfectionism!

    Getting comfortable with imperfection is a practice.

    It happens every time you look at your face in the mirror and get friendly to that new smile line you see.

    Or every time you tell yourself “it’s okay” when you make a mistake at work or in a relationship.

    Try practicing being gentle and flexible with yourself in little, daily ways. Give yourself permission to be “imperfect.”

    In doing so, you might find that it naturally, gradually grows into a greater sense of ease.

  • 4. Develop Your Own Standard

    When you get down to it, this perfectionistic standard—especially for women—is pretty ridiculous.

    Companies and advertising agencies designed this perfectionist idea to play on our fears that something is wrong with us, and get us to buy products that (we hope!) will help us fix it.

    If you take a step back—enough to see that this standard is made-up and arbitrary—eventually a whole lot more space and freedom opens up.

    That’s when you can develop your own standard for yourself—which is a whole lot more fun than trying to live up to someone else’s.

    Try it now: What qualities do you actually admire? Which practices would you like to try? What’s ideal for you?

    (Hint: it probably has something to do with what makes you feel really good and connects you to your joy, which inspires people around you and guides you to expansion, beauty and growth.)

    All our pro-age Boom cosmetics and skin care are designed to make you feel beautiful as YOU, at every age. (No perfectionism required.)

    Click below to checkout our line of pro-age cosmetics or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club