Rated 4.9 based on 50,000+ reviews
Brighten, Hydrate and Glow Naturally with BOOM!
The Pro-Age Under Eye Cream That Nourishes, Not Conceals.
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Brightens dark circles—no cover-up needed.
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Deep hydration that lasts all day.
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Packed with nourishing botanicals for a natural glow.
99%
Felt an instant soothing, cooling sensation*
100%
Said it's safe & effective for all skin types*
93%
Agreed it layers seamlessly under makeup*
97%
Agreed it's gentle enough for daily use*
*Based on a Consumer Perception Study of 47 participants*
Rated 4.9 based on 50,000+ reviews
Brighten, Hydrate and Glow Naturally with BOOM!
The Pro-Age Under Eye Cream That Nourishes, Not Conceals.
-
Brightens dark circles—no cover-up needed.
-
Deep hydration that lasts all day.
-
Packed with nourishing botanicals for a natural glow.
The Pro-Age Approach to Dark Circles & Puffiness
At BOOM!, we're often asked how to care for dark circles and puffiness under the eyes. Our founder, Cindy Joseph, always answered from a perspective rooted in acceptance, not correction: you don't need to fix anything about yourself. Your skin tells a story—and it's beautiful as it is.
Dark circles and puffiness may be inherited, or they might appear due to lifestyle, stress, or hormonal shifts. Puffiness becomes more common with age, especially after 50, when the muscles supporting our eyes naturally weaken. As Cindy often reminded us: "Dark circles don't have to be considered bad."
In fact, as a makeup artist in the '80s, Cindy sometimes added shadow under the eyes on purpose—for a sultry, lived-in look. What some try to create with makeup, you may already have naturally.
Real Results. Naturally Radiant.
See how women like you are embracing their natural beauty—no filters, no concealer.
Rated 4.9 based on 50,000+ reviews
Real Results. Naturally Radiant.
See how women like you are embracing their natural beauty—no filters, no concealer.
Rated 4.9 based on 50,000+ reviews
Introducing: Boom Awaken
Our luxurious Boom Awaken is designed to address the specific needs of mature skin with a focus on brightening, firming, and hydrating the delicate under-eye area.
Rather than concealing what makes you uniquely you, this cream combines powerful botanicals with advanced skincare ingredients to nourish and support your natural beauty.
The elegant ceramic applicator provides an immediate cooling sensation that refreshes tired eyes and reduces puffiness, turning your skincare routine into a moment of self-care.
The Sensory Experience
Using Boom Beauty's Boom Awaken is a truly indulgent experience for the senses.
The cooling ceramic applicator and wild mint oil instantly refresh tired eyes, while the rich, velvety cream melts into skin—leaving it soft, hydrated, and luminous. A hint of mica brightens the under-eye area, and the calming scent of mint, green tea, and chamomile turns each use into a soothing self-care ritual.
We Know Boom Works. No Results? Your Money Back.
Not loving your BOOM!? That's okay. You can return or exchange it within 60 days, no questions asked. Need more time? You’ll have up to a year to use your purchase as store credit. Beauty should feel easy, flexible, and completely pressure-free.
Rated 4.9 based on 50,000+ reviews
Key Benefits for Aging Skin
Brightens Dark Circles
Featuring a powerful combination of Vitamin C, Licorice Root, and iridescent Mica, the cream visibly reduces the appearance of dark circles, leaving the under-eye area brighter and more radiant.
Reduces Puffiness
Wild Mint Oil, Green Tea Extract, Caffeine and the cooling ceramic applicator work together to de-puff and refresh tired eyes.
Hydrates & Firms
Aloe Vera Gel, Sodium Hyaluronate, and Niacinamide deeply hydrate and plump the skin, improving elasticity and suppleness.
Primes Skin
Creates a perfect canvas for makeup application, improving texture and priming the skin for longer, smoother wear.
Illuminates
Light-reflecting Mica provides a subtle glow that instantly brightens the under-eye area without masking your natural beauty.
Rated 4.9 based on 50,000+ reviews
Our Hero Ingredients
Deeply Moisturizing
Sodium Hyaluronate
A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.
Aloe Vera
Hydrating and soothing ingredient that helps calm skin and provides deep moisture.
Illuminating & Brightening
Vitamin C
A unique form (Sodium Ascorbyl Phosphate) that brightens the skin by reducing the appearance of dark circles.
Niacinamide
A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.
Licorice Root Extract
Natural brightener that visibly reduces dark circles and pigmentation.
Ethically Produced Mica
Natural pigment that imparts glow, instantly brightens the under-eye area for a subtle radiance.
Illuminating & Brightening
Vitamin C
A unique form (Sodium Ascorbyl Phosphate) that brightens the skin by reducing the appearance of dark circles.
Niacinamide
A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.
Licorice Root Extract
Natural brightener that visibly reduces dark circles and pigmentation.
Ethically Produced Mica
Natural pigment that imparts glow, instantly brightens the under-eye area for a subtle radiance.
Invigorating Sensation
Wild Mint
Natural cooling effect that reduces puffiness and refreshes tired eyes.
Soothing
Green Tea Extract
A potent antioxidant that protects skin and soothes, helping reduce the appearance of dark circles.
Chamomile Flower Extract
Known for its anti-inflammatory properties, it soothes and calms skin.
Invigorating Sensation
Wild Mint
Natural cooling effect that reduces puffiness and refreshes tired eyes.
Soothing
Green Tea Extract
A potent antioxidant that protects skin and soothes, helping reduce the appearance of dark circles.
Chamomile Flower Extract
Known for its anti-inflammatory properties, it soothes and calms skin.
What Makes Us Different
Clean Formula
Formulated without harmful ingredients, meeting Boom's Better Beauty Standards.
Soothing Properties
Mint, Chamomile, and Green Tea extracts calm skin and visibly reduces puffiness.
Sensitive Skin Friendly
Dermatologist tested and safe for the delicate eye area.
Clinically Proven Ingredients
Vitamin C, Niacinamide, and Licorice Root ensure efficacy and results.
Pro-Age Formula
Specifically designed for mature skin to address common concerns.
Sustainable & Cruelty-Free
50% PCR packaging and FSC certified unit carton.
Rated 4.9 based on 50,000+ reviews
How To Use
For best results, use morning & evening:
Application
Gently apply a pea-sized amount directly under your eye area using the cooling ceramic applicator.
Method
Dot the cream under your eyes, starting from the inner corner and moving outward. Avoid applying too close to the waterline.
Absorption
Use your ring finger to gently tap in the product—no pulling, no tugging—just a soft, loving press. Let it sink in for a moment before applying other products.
Pro Tip
For an extra cooling effect to further reduce puffiness, store the cream in the refrigerator and apply it chilled.
Makeup Optional, Self-Acceptance Essential
Whether you embrace your under-eye circles completely or choose to nourish them with skincare, your beauty shines through when you're rooted in self-acceptance.
If you choose to wear concealer, start with a layer of Boom Nectar or Boom Gold, then apply a dab of Boom Awaken for light reflection and hydration. Follow with Boomsilk to lock in moisture and create a smooth base.
If you look in the mirror and you think, 'You go, girl. You look awesome,' you're going to walk out the door and you are going to look attractive. Because you're happy and you're celebrating yourself.'
Cindy Joseph
Let your eyes reflect all the vitality, joy, and depth you carry. Your features don't need to be changed. They just need to be seen with love.
Makeup Optional, Self-Acceptance Essential
Whether you embrace your under-eye circles completely or choose to nourish them with skincare, your beauty shines through when you're rooted in self-acceptance.
If you choose to wear concealer, start with a layer of Boom Nectar or Boom Gold, then apply a dab of Boom Awaken for light reflection and hydration. Follow with Boomsilk to lock in moisture and create a smooth base.
Let your eyes reflect all the vitality, joy, and depth you carry. Your features don't need to be changed. They just need to be seen with love.
Ellen S.
"This eye cream makes my under-eyes look noticeably brighter and less puffy from the very first use. It feels incredibly refreshing and soothing when applied, and my eyes look more awake and youthful throughout the day. I love how lightweight it feels while still delivering real, visible results."
Joan K.
"I am 68 years old, and since I started using this eye cream, I no longer need under-eye concealer! It smooths and brightens so beautifully that it has replaced both my concealer and even my eyeshadow on most days. My eyes look refreshed and natural, and I truly can’t say enough good things about it."
Michele C.
"This product truly delivers on its promises. I have a red and purple tint under my eyes, and since using this cream, I can comfortably go without concealer. It feels cool and refreshing when applied and, best of all, it doesn’t irritate my super-sensitive skin. My under-eye area looks smoother, brighter, and more even-toned."
Got Questions? We've Got Answers!
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Our Boom Awaken was specifically formulated for mature skin with a pro-age philosophy. Instead of masking or concealing natural features, we focus on nourishing the skin with botanical ingredients that support your natural beauty. The cooling ceramic applicator is also unique, providing an immediate refreshing sensation.
Rated 4.9 based on more than 50,000+ reviews
Join the Pro-Age Revolution
Your Skin Is Beautiful. Let It Shine.
Women 50+ account for nearly half of all beauty purchases—but most products ignore us. Not Boom.
This isn’t about hiding. It’s about enhancing the radiant, joyful woman you already are.
Rated 4.9 based on 50,000+ reviews