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THE GREAT LESSON ON AGING THAT MANY OF US NEVER LEARN.

By Elizabeth

I recently saw a woman I admire being interviewed on a television talk show. She has a birthday coming up, so the host asked her how she feels about aging.

“I love it,” the woman said, without missing a beat.

You could see this response really took the host aback.

Women in the public eye are often expected to wring their hands about the perils of getting older but this woman wouldn’t play that game.

She smiled, noting the host’s surprise, and said…

“Look, I know myself. And now that I know myself, I don’t suffer any nonsense. There are only three things I’m passionate about: reading books, drinking wine and skiing. Birthdays? I don’t care.”

Here are the three things I did after seeing this clip: I laughed out loud, I sent the link to a bunch of girlfriends, then I really thought about what this woman was saying.

On the one hand, she’s joking of course.

She’s being asked a question we as women are all used to being asked, one where we’re supposed to apologize for ourselves and display our discomfort at committing the cardinal sin of getting older. So, she’s deflecting. She’s using humor to lighten the moment.

But she’s also being totally sincere.

I don’t mean that this woman really thinks of her life’s passions as reading, wine, and skiing. (Although maybe she does, in which case good for her!)

What I mean is that there is something profound about the mental exercise of creating that kind of list. And there is something deeply wise about the experience, self-knowledge and maturity that leads you to make such a list in the first place.

One of the great lessons of aging—and this is part of why it’s so tragic that we are constantly told to fear getting older—is simplicity.

The more you live, the less you indulge in what this woman rightly calls the “nonsense” that surrounds us, always vying for our attention.

It’s all the things that don’t truly matter, and particularly, the things that don’t truly matter to you.

After I sent the clip to my friends, and after we all laughed, we started instinctively making our own lists and sending them around to each other.

One friend wrote: travel, walking and food.

Another said her three passions were animals, mountain towns and trees.

A group thread was formed. And then we started editing. The first friend wanted to add fashion instead of food.

The second friend said she wanted to think about it some more and then revise hers.

My list kept changing, as well.

I started with animals, nature and culture, but I found myself expanding on what “culture” means to me.

I noted that it’s about engaging actively with beauty in this world, whether that means enjoying a great museum or traveling to a place I have never been before or reading a novel.

A day or two later, the conversation was still going.

Our lists had expanded and contracted, and, although no list felt final, we all felt like we had a new kind of clarity about what we live for and why.

We all felt armed with a new kind of permission to embrace that truth, whatever it is.

So what would go on your “Passions” list? I encourage you to give it some thought.

Once you do, you might find all the other “nonsense” surrounding you at this age doesn’t matter nearly as much as you thought it did.

Elizabeth is a journalist who has been writing about health, beauty and wellness for over 20 years. Elizabeth now writes for our worldwide community of confident, pro-age women at BOOM! by Cindy Joseph. At BOOM!, we believe that age is beauty—and we design makeup and skincare to celebrate that beauty. Check out what we do below.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMStick Rose Nude

Boomstick Rose Nude™

is our soft, rosy Boomstick. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this versatile Boomstick as both blush and lipstick.

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Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

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At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

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BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

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BOOMSTICK GLO

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

BOOMStick Rose Nude

Boomstick Rose Nude™

is our soft, rosy Boomstick. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this versatile Boomstick as both blush and lipstick.

Shop now
Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

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