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Embrace Your Age, Embrace Your Beauty.

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HAVING A BAD DAY? HERE’S HOW YOU CAN RECLAIM YOUR RHYTHM TOO.

By Elizabeth

Yesterday was one of those days.

I was crabby and distracted. I just couldn’t get my rhythm right.

You know that feeling? Where you are just so not in balance, not in line with yourself as you move through the day, and yet the day has to be moved through?

I had plenty of good reasons for being out of sorts.

Last week, a close friend fell on a patch of ice and fractured her pelvis. We were on a trip together, all set up for a few days of fun, then suddenly we were in crisis mode.

Emergency room followed by two days in the hospital followed by a harrowing flight home, during which I worried the whole time about unforeseen complications.

Thankfully, everything went okay. My friend and I are both now at home. She’s well on her way to physical recovery.

As for mental healing? That’s another question entirely.

When you have a certain story in mind about how things are supposed to be, it can be tough to adjust to change.

Over margaritas the other evening, even as she moved around on her new walker, my friend and I kept talking about how grateful we were that this accident wasn’t worse.

There was no head injury and no surgery.

But it’s challenging to actually feel that gratitude.

You tell yourself you’re lucky and you know it’s true, but it still seems like this just isn’t right.

It wasn’t supposed to be like this. It was supposed to be…different.

This thinking is a kind of grief: There was a story we were counting on, and that story is gone.

So there I was, sitting in the Home Depot parking lot on a Friday afternoon, the final stop on a long list of dull errands, just feeling frustrated and irritated.

Outside it was blowing arctic winds, colder than it had been in months.

I was gearing up to step out into the freezing air when I saw a young father walking towards a huge pickup, pushing his daughter in a cart.

It was clear they’d forgotten something in the car and were going back to get it.

As I watched, I projected a whole story onto them—he’s late, he’s got this small child with him, he’s feeling stressed and harried, he’s wishing things were easier, sunnier, lighter.

I watched him click open the car locks, and as he did, to my shock, he started laughing, his smile wide and bright. His daughter then started laughing, too.

She had said something funny, and it had cracked them both up.

He opened the car door, still grinning, and took out a bright pink winter hat. He spun around dramatically and presented it to his daughter, doing a little dance for her.

Then he put it on her head, pulling it down way too far over her face, and they both continued to giggle, their cheeks bright red with joy.

They were just two people running errands, just like me, but at that moment it was like they were living in a different world.

After they walked away, I felt my bad temper lift. I smiled.

I thought about my friend and, for the first time since the accident, I actually felt the gratitude for her well-being that I’d been trying to feel for weeks.

When you’re in a negative spot mentally, gloom colors everything. Because I was in a bad mood, I had colored in this stranger’s life with my bad mood palette.

My mood was real, and justified, sure, but it had given me a false sense of certainty about the bleakness of the rest of the world around me.

It infected everything else. As soon as that spell was broken, lots of new stories seemed possible.

Elizabeth is a journalist who has been writing about health, beauty and wellness for over 20 years. Recently, Elizabeth has been writing for our worldwide pro-age community at BOOM! by Cindy Joseph. Take a closer look at BOOM! below.

CHECK OUT BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.