Embrace Your Age, Embrace Your Beauty.

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  • 1. Embrace your age (and aging), starting today.

    Many women of all ages want to be seen, noticed, flirted with and valued. There’s no age limit to those desires.

    But lots of women believe that we can’t have that kind of attention later in life because society says: We lose value as we age.

    For so many of us, we start the futile battle against time as soon as the first gray hair or line appears. It is a battle nobody can win.

    The question I ask is, “How successful is that process and could it be robbing us of pleasure and joy?”

    Just think of the precious time we can spend feeling badly about ourselves—for the simple natural process of aging.

    What would happen if we embraced our aging to the point of celebrating it? I challenge you to do that. Here are a few ways to start...

  • 2. Question what makes you feel bad about yourself.

    We often take negative messages about aging for granted, so we think they’re “true.”

    But negative concepts of aging are man-made i.e. invented by us. We only make them true by believing them.

    When you change your mind and practice living according to different points of view, you change what’s true.

    Now, it won’t happen overnight. It’s a journey to unlearn what society has taught us. But what’s important is to take the first steps.

    Try it by questioning concepts that make you feel bad about yourself.

  • 3. Learn other culture’s beliefs about beauty.

    Our culture is just one of thousands all over the world—and many of them have very different ideas about beauty and value in relation to age.

    All societies adorn their bodies. It’s a natural behavior of our species, whether it’s makeup, tattoos, piercings, apparel, hairstyles, etc.

    Not all cultures use adornment to hide things or to try to slow the natural cycles of life.

  • 4. Take the first step.

    Being realistic is one way I have come to feel confident with my age.

    It might feel like a leap—since we have been inundated with messages that say if we allow our age to show we will become invisible.

    But when we wear your ages openly and proudly, something astounding happens. When we find ourselves perfect as we are—it changes our persona. That changes how others perceive and react to us.

    If you take that first step, as you learn to love your age, you may find the world starts to respond to you and reinforce that confidence.

  • 5. Experiment with your makeup routine.

    I’ve found that matte, dry and powder-based cosmetics dull my skin’s glow and radiance. It feels like a mask between me and the world.

    Try experimenting with what happens when you reveal your skin, by using cosmetics that allow your natural features to show, and nourish your skin rather than hide or cover it up.

    At BOOM!, we are collecting a community of empowered women who live our lives free of societal dictates and live with self-confidence.

    That’s why we created a line of pro-age cosmetics that celebrate your beauty at every age. Click below to see our line or read on to see what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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