Embrace Your Age, Embrace Your Beauty.

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  • We hear it all the time—“beauty comes from within.”

    We’ve heard it so often that we don’t even consider what it means. But think about it: how many women do you see who radiate so much well-being from the inside, that they look stunning on the outside?

    It’s because how we feel impacts how people see us. People notice our external radiance, when our well-being is radiating from within.

    That’s why the key to looking great is feeling great. Good news: There are plenty of things you can do to cultivate this radiance in yourself. Read on for five ways to look and feel great after 40.

  • 1. Scratch the “Over 40” part!

    The idea that we should have to work harder to look beautiful after 40 is a myth. Know what’s gorgeous? A woman who feels good in her own skin.

    When you love yourself, you can only become freer, happier, sexier and more at ease as you age. That freedom and ease shows on the outside—if you let it. So first, forget the idea that you have to work to look gorgeous over 40.

  • 2. Practice transparency.

    We often feel like we have to present a mask to the world—one that matches the pictures in magazines or on TV. But covering up what we look like just hides the natural radiance we all have inside.

    We suggest practicing transparency instead. Every day, allow just a little more of your authentic self show through—in conversation, with your loved ones, or just making eye contact as you walk down the street.

  • 3. Exercise in a way that feels good.

    Studies have proven exercise has positive effects on your well-being. Yet, many of us still avoid exercise because we think there’s a way we’re “supposed” to do it. But the key is to find ways to exercise that feel great to you.

    Love dancing? Put on your favorite playlist, and have a solo dance party in your house. Love exploring? Spend your lunch break taking a brisk walk in a new part of your neighborhood.

    If you exercise in a way that feels good to you, you’ll be amazed how easy it becomes to keep it up. Exercising regularly will increase circulation, decrease inflammation and “tiredness,” rejuvenate your cells, and brighten your skin and face.

  • 4. Get enough sleep.

    When busy schedules take over, sleep is often the first thing to go. But your body, skin, and well-being need time to rest and recuperate. In that way, getting enough sleep is an act of self-nurturing.

    When you nurture yourself, it shows on your face and in your skin. Try setting an alarm for bedtime (instead of the morning!) and turning in an hour earlier each night. Then check the results in the mirror the morning.

  • 5. Do less.

    Society teaches women that we should take care of everyone else’s needs. In the rush of life, taking time out to take care of our own well-being often falls by the wayside.

    But less is more. If you find just a few tasks each day to delegate or minimize, it creates more space for us to cultivate our own well-being. It allows our natural radiance to emerge.

    After 40, you can help simplify your life by paring down the number of cosmetics you use. Instead of keeping dozens of different products, try choosing only a handful of items that allow you to look your best.

    That’s what Boom cosmetics are designed to do.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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