Embrace Your Age, Embrace Your Beauty.

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There are so many beauty products available to us nowadays.

Walk down the aisles of any drugstore, and you’ll see hundreds of beauty products that make all sorts of promises.

The problem is everything we put on our skin gets absorbed into our bodies.

Ordinary skin care products are often filled with chemicals we would never consider allowing in our bodies if we were eating them.

But we’re used to all those chemicals, right? They are normal to us. And before we transition to all-natural products, it can feel like we need them.

That’s because a lot of those ingredients seem to work in the short-term. They can clean our skin, stop breakouts, give us a little extra color—even as they’re wreaking havoc on our system (and the planet!) in the long run.

When you’re first making the switch to using all-natural products, you may wonder whether simple ingredients will really do the job. But if you’re like us, once you make the switch, you won’t want to go back.

Here are a few things we found helpful in making this transition...

  • 1. Give it time.

    Any time you radically change up your skin care routine, there’s a bit of an adjustment period.

    Your skin is sensitive. It’s a living organism. Making a big shift in your skin care routine is like making a big change in your diet—it takes time to adjust and get used to the new normal.

    When you first change over, you might notice differences—maybe your skin is a little oilier than normal. Maybe it’s drier.

    The good news: We are adaptable creatures. We got used to using chemicals on our skin, and we can also adapt to natural ingredients.

    When we make the switch to simpler, more natural ingredients, sometimes we can react in odd ways as our bodies reconnect with their natural equilibrium.

    Some women even have a “detox” reaction when they stop using chemicals on their skin.

    Instead of taking this as a sign something is wrong or that your skin doesn’t “like” the new products, try giving it a couple weeks. Give your body a chance to shift back into its natural balance.

  • 2. Remember your connection to the planet.

    Sometimes when you’re in a bumpy transition or shifting a habit, it can be helpful to reconnect to the “why” of what you’re doing.

    Choosing to stop using chemical products has a huge impact—not just on your body—but on our world.

    It impacts our oceans and waterways, the animals that coexist with us, and the air we all breathe. Shifting to using all-natural ingredients is a gift not only to yourself, but to the entire planet.

    When you’re in a transition that takes a little extra effort (and all transitions take some extra effort!) it can help to remind yourself of why that transition is good not only for you, but for others as well.

  • 3. Experiment to find out what works.

    The first natural products you try may be the perfect fit—or it might take some time to find the ones that really work with your unique constitution.

    If the first all-natural products don’t work for you (even after an adjustment period), you may need to experiment with a few before you find what you love.

    For example, Boomsilk and Boom Cotton are our two all-natural moisturizers. Each work a little differently. Boomsilk is more luminous and gives your skin a silky finish, while Boom Cotton is formulated to hydrate your skin, while giving your skin more of a matte finish.

    By experimenting with both, our Boom customers have discovered which works for them—and which one their skin “likes” best.

    Try experimenting with different natural products until you find the ones you love. Your skin—and the planet—will thank you for it!

    BOOM! has a line of all-natural skin care. Click below to see our line or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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